April 16, 2003


Recently, Über-retailer IKEA launched its unböring marketing campaign. In doing so, it joined myriad ice cream manufacturers and hard rock bands in obeying the urge to umlaut.

Just published in a design/marketing publication The Ethical Huckster, a thorough history of the umlaut. You'll laugh, you'll cry ... Well, maybe not. But you'll find 2700 of my words on an orthographical mark.

Here's the original in pdf format.

By the way, The Ethical Huckster is an excellent journal of marketing published by CHMajor Design. If you ask nicely (or flash enough cash), you might get on the mailing list. Tell him I sent you.

Posted by campbell at April 16, 2003 09:50 PM | TrackBack

For a graphic designer you sure write well!
As for Ikea, they may have the umlauts but their ads are insulting. Unfortunately that does have the desired marketing effect of imprinting their brand in my brain.

Posted by: Paulineee at April 17, 2003 12:01 AM