April 02, 2003

White House Ends Drug Terror Ads

Ad Age:

The White House anti-drug office will end its controversial drugs-and-terror advertising campaign and, in a reversal, shift more of its $150 million budget toward children's media as it fights for Congress to extend the program another five years.

The Office of National Drug Control Policy will also cease a polarizing $8 million annual study that found the ads aimed at youth were not working and that pitted the drug office against the Partnership for a Drug-Free America.

Good riddance.

Posted by campbell at April 2, 2003 12:10 AM | TrackBack