method packaging

Some categories just cry out for redesign. Household cleaning products seem so locked into the Ajax/Comet/Mr. Clean, 1960's era, that it is refreshing to see an alternative.

Target Stores are selling dish detergent from method. It come in innovative, opening-on-the-bottom bottles designed by Karim Rashid.

Very nice graphics and bottles. I love the shape of the teardrop, but the dumbbell shape is more ergonomic with wet hands.

Posted by campbell at April 17, 2003 09:39 AM | TrackBack