The Design Police are never around when you need them.

This is disturbing. UPS has gone over to the dark side with their new logo, dumping the classic by Paul Rand.

The original:

The tarted-up, by Futurebrand of New York:

The first comment I've gotten: "It looks like a gas station."

So here we have the design cliché of the 90s — the swoop — mixed with the metal shine cliché. I give it 5 years.

Posted by campbell at March 27, 2003 12:09 AM | TrackBack